Specialist House plans, scripts, films and publishes social media content for specialist consultants in Malaysian private practice. The standard is three posts a week across Instagram, Facebook, TikTok and YouTube Shorts, drawn from twelve to fifteen videos filmed each month in clinic and reviewed against MMC advertising rules before publication.
What does social media management include?
Strategy, content planning, scripting, filming and professional editing, then publishing across the platforms where patients and referring doctors actually are. The work is continuous rather than campaign-based, because platforms distribute content more widely to accounts that publish steadily.
How often do you post?
Three posts a week across Instagram, Facebook, TikTok and YouTube Shorts. Those come from twelve to fifteen videos produced each month, which is the working standard here. An account posting once a week never establishes the pattern platforms reward.
What do you actually post about?
Content is organised into three pillars. Clinical Decision covers educational content that demonstrates clinical reasoning. Patient Journey sets out what patients can expect, removing anxiety before the consultation. Credentials and Authority presents training, affiliations and milestones with precision.
Is the content compliant with MMC rules?
Yes. Every piece is checked against Malaysian Medical Council guidance and the 2023 Medicine Advertisements Board rules before publication. That rules out outcome claims, before and after promises, comparative claims between doctors, and patient testimonials about clinical results.
How long before it shows anything?
Three months to start. The first month is usually quiet while the account builds history, and traction typically begins in months two to four. After those three months there is no long lock-in.
What is included
- Strategy and content planning
- Scripting and professional editing
- Three posts a week across four platforms
- Instagram, Facebook, TikTok and YouTube Shorts
- Content pillars: Clinical Decision, Patient Journey, Credentials and Authority
- MMC and Medicine Advertisements Board review before publication
Specialist House works with specialist consultants in Malaysian private practice. For a proposal with the scope written out line by line, get in touch, or see the full range of services.